Services
The modules that make up a Revenue Decision System. Start with one, or combine several as your GTM matures.
Modules
These are the building blocks of a Revenue Decision System. Engage on one or combine several based on your GTM maturity.
We build a living data catalog on top of Clay Audiences: a dynamic, queryable view of your Total Addressable Market that updates continuously.
Your TAM becomes a system that integrates first-party product data and third-party signals, segments accounts by fit, intent, and timing, and generates prioritized playbooks for Sales, Marketing, and Growth.
Explore account scoring →Take control of how PLG and inbound traffic is processed.
Enrichment and entity matching. Deduplication. Scoring based on company structure and persona fit. Routing to the right owner instantly. Personal email reveal and company matching.
Coordinated outbound into high-value accounts.
Account-level intelligence, buying committee mapping, cross-functional orchestration (Sales + Marketing + Growth), sequenced touchpoints, and human-in-the-loop checkpoints.
Outbound that feels warm because it is.
We layer real-time signals onto your TAM: job changes, new hires, funding rounds, tech installs, champion movement, product usage spikes. Each signal is mapped to a response.
Keep your CRM alive without rep effort.
Continuously enrich account and contact data. Fill gaps automatically. Surface plays and context at the moment of action via Slack, ChatGPT, or Salesforce sidebars.
A system that learns, not a one-time build.
After initial deployment, we run continuous experiments: new signal sources, new segments, new plays, A/B tests, ROI measurement by motion.
Workflows
Underneath each module sits a library of specific workflows and agents.
Direct answers
Clear boundaries on what TRA builds, where an engagement starts, and how the work fits with the team and stack you already have.
TRA builds Revenue Decision Systems: governed infrastructure that connects market context, data and signal orchestration, and activation across the GTM stack. The output is documented decision logic, working workflows, and a clear internal ownership model.
No. A company can begin with one decision bottleneck, such as audience architecture, inbound routing, account prioritization, signal-based outbound, CRM enrichment, or experimentation. Useful existing systems remain in place while the minimum required architecture is improved.
An automation agency usually starts with a workflow or tool. GTM Engineering starts with the commercial decision: who should be targeted, which evidence matters, what action should follow, and where approval is required. The workflow executes logic that is documented outside the tool.
Yes. Internal teams typically retain ownership of business rules, source data, governance, and adoption. TRA can lead architecture, implementation, testing, documentation, and enablement while defining interfaces and decision rights with the people who will operate the system.
Start here
We take on a small number of builds at a time. If you need architecture—not another automation—let’s work through the system together.